CAPTION: Stuart Jolley, left, with Simon Maudsley enjoying their bacon
Rather lather smelling of bacon?
Or is it ir-RASHER-nal?
Stuart Jolley was in such a lather about the ‘feminine’ scents of men’s toiletries, he’s created a bizarre new product - smoky bacon shower gel!
He used a nationwide consumer survey, to find out which aromas people loved.
“Out shopping, I was frustrated with the inevitability of having to buy a product that would leave you smelling like your girlfriend,” he said, at his company, Wingman, in Bath, Somerset.
“The vast majority of brands like to play it safe with male grooming scents, but we see this as a huge opportunity for us to stand out from the crowd.
“Men no longer have to go through life smelling of vanilla, lavender or, God forbid – jasmine,” he said.
“Our scents are not an afterthought - we focus on unique variations made for a highly specific individual who knows what he likes.
Wingman launched its first 3-in-1 gel, which smelt of jet fuel, in 2013. The multi-functional product enabled men to shower, shampoo and shave all from one bottle.
“Our Jet Fuel Gel has sold really well,” said Stuart, 29.
“It’s a bit like the smell when you’re filling your car up at the petrol station. You shouldn’t like it but, boy, you do!”.
A national survey showed that the favourite scents of a thousand people were as follows:
1. Freshly Baked Bread (551)
2. Bacon and Clean Linen (332 – joint second)
3. The sea (331)
4. Vanilla (236)
5. Petrol (144)